1.1 - Introduction
1.2 - The Federal Acquisition Lifecycle
1.3 - Types of Federal Contracts
2.1 - Obtain an EIN/ TIN (Tax ID Number)
2.2 - Entity Formation
2.3 - Register as a Vendor with your State
2.4 - Explore State Certification Eligibility
2.5 - Register in the System for Award Management (SAM)
2.6 - Have a Robust Dynamic Small Business Search (DSBS) Profile
2.7 -Explore Federal Certification Eligibility
2.8 - Differentiation
Assignment #2: Capability Statement Content Worksheet
3.1 - Branding: Logo, Font Family, Colors
3.2 - Professional Domain with SSL
3.4 - Capability Statement
3.5 - Government Landing Page
CHECKPOINT #1
4.1 - Understanding Agency Procurement Roles & Responsibilities
4.2 - Market Research Basics
4.3 - Tools & Resources
5.1 - Subcontractor Registrations
5.2 - Email Outreach
5.3 - LinkedIn Engagement
6.1 - Never "Email Blast" the Government
6.2 - Gather Intel
6.3 - Use Keywords Strategically
6.4 - Solve Their Problems
6.5 - Lead with Solutions, Not Set-Asides
6.6 - Include a Firm Call-to-Action (CTA)
Includes digital content to assist you in your marketing strategy!
Jump into group Checkpoint sessions throughout your progress to seek expert assistance and share ideas and experiences, as well as network with other contractors.
Use our editable pre-formatted templates to create an attention-grabbing capability statement to utilize in your marketing strategy.
Our strategy guide is complimentary to course participants. It includes helpful links and resources, as well as introductory email templates, voicemail, and phone script samples, strategic guidance for using LinkedIn to increase your network, and more!
